01
Script and direction
We define the message, develop the script, visual treatment and storyboard, and agree key scenes and the version plan before filming or animation.
Commercial production
Commercial Video Production
A clear advertising message, a production approach that serves the idea, and versions planned for their placements.
Discuss a commercial
01 / Objective and approach
One proposition. A considered execution.
We develop and produce commercials for brands and agencies, from scripts and storyboards through filming, editing, sound and final versions. Live action, animation or CGI is chosen for the concept and placement requirements, rather than as a technology showcase.
For brands launching or repositioning a product, and agencies taking an approved advertising concept into production.
02 / Production scope
What your project receives
Scope and versions are agreed before production.
02
Live action, CGI or hybrid production
We produce filmed, animated or CGI sequences around the concept. Shooting requirements, graphics and talent are determined by the objective and agreed scope.
03
Master edit and adaptations
An approved master with agreed cutdowns, aspect ratios, graphics, subtitles and language versions. Picture and sound are finished to the placement specifications.
03 / Production workflow
Approve the idea before costly changes.
Key approvals come before the next production stage.
Brief: audience, proposition, substantiated product claims and broadcast or online placement requirements.
Script and storyboard: approve the narrative, visual treatment, scenes and version plan before production starts.
Production: create the agreed footage, animation or CGI. Assess changes to the approved plan before carrying them out.
Edit and finishing: check picture, sound, titles and technical parameters, then deliver approved masters and adaptations.
04 / Before production
Production questions, answered
Scope, versions and terms are agreed for the project.
What affects the production budget?
Scenes, filming, graphics, talent, music, version count and usage rights all affect scope. After the brief, deliverables, stages and delivery requirements need to be agreed. Pricing, payment terms and included revision rounds are defined for the project; no fixed rate is published here.
Can the commercial be made entirely in CGI?
Yes, if CGI or animation serves the idea. We first assess available models, product materials and required scenes, then agree the visual treatment and production scope. A live-action shoot is not a required stage for every commercial.
Are music and talent rights included?
Required permissions and their costs are agreed in the project scope. Placements, territories, duration and versions should be defined before production. We do not assume that every budget includes unrestricted rights; permissions depend on the relevant agreements.
Which files and versions will we receive?
Masters, cutdowns, aspect ratios, sound, subtitles and language versions are included against an agreed list. Resolution, frame rate and file formats follow the placement requirements. Editable projects and additional versions need to be discussed separately.
The next step
Let’s discuss the commercial and its objective.
Bring product information, substantiated claims, references and placement specifications. Scope and budget depend on scenes, shooting, graphics, talent, music, versions and usage rights; these are agreed for the project.
Discuss a commercial