Social & Viral

Social Video Production

Short videos designed for a specific platform, with the opening, pacing and mobile legibility considered from the start.

Discuss social content
A woman demonstrating a cosmetic product to a camera under studio lighting

01 / Objective and approach

Design the short format for its platform.

We produce short videos and series for social platforms. Openings, pacing, titles and product demonstrations are designed around how people watch on each platform. A single long film is not a complete strategy for a vertical feed.

For brand social teams, agencies and creators needing content for a launch, product explanation or recurring editorial theme.

02 / Production scope

What your project receives

Scope and versions are agreed before production.

01

Vertical videos and repeatable series

Product demonstrations, explainers, creator-style edits and recurring formats. Production can support a one-off launch or an ongoing cycle.

02

Alternative openings and edits

Different hooks and shorter cuts for a defined test. The hypothesis, differences between versions and version count are agreed before production.

03

Platform-specific versions

We check titles, subtitles, safe areas and phone readability. Agreed vertical, square or landscape files are delivered with clear format, duration and language labels.

03 / Production workflow

From the video objective to the next version.

Key approvals come before the next production stage.

  1. Audience and objective: define the platform, message and intended action; review existing footage and brand assets.

  2. Scripts and hooks: agree openings, short scripts or a series plan, production volume and the versions for testing.

  3. Production: film or edit the agreed material, add graphics and review pacing, titles and safe areas.

  4. Delivery and review: supply versions for publication or testing; use available audience-response data to discuss improvements and a possible next cycle.

04 / Before production

Production questions, answered

Scope, versions and terms are agreed for the project.

How many versions should we test?

The number depends on the hypothesis and testing plan. First define what is being compared: opening, pacing, message or edit. Then agree version count and differences. There is no universal variant package or promised testing outcome.

Can you work with our creators?

We can discuss production with your creators and supplied material. Roles, scripts, filming, approvals and usage rights need to be agreed before starting. Creator selection, representation and brand-partnership management are not automatically included in this production service.

Who handles publishing and media buying?

This service focuses on producing and delivering the agreed files. Publishing, media buying and access to platform data are discussed separately. Responsibility for placements and providing data should be defined in advance; reach, sales and virality are not promised.

Can we commission one launch or an ongoing series?

Both can be discussed. A launch has a defined set of deliverables; a series needs themes, a production rhythm and review points. New episodes, adaptations and audience-response analysis are planned within the agreed scope, without a promise of growth.

The next step

Let’s plan the content, channels and production rhythm.

Bring platforms, specifications, references, assets and your publishing rhythm. Production, publishing, media buying and data analysis have separately agreed scopes; virality, reach and sales are not guaranteed.

Discuss social content