01 / Audience
Strategy and selection
We define the campaign objective, build a creator shortlist and explain how each participant contributes to the concept.
Influence Marketing Solutions
Influencer Marketing for Brands
Influencer marketing for brands that need a complete campaign, not just a list of placements. We research the audience and product, select relevant creators, develop the concept, and produce content for creator channels, brand channels and paid promotion.
Discuss your campaign
01 / Diagnosis
Reach is not a strategy. Usage rights make content an asset.
A campaign starts with more than follower counts. We assess channel content, audiences, reputation, presentation style and the creator’s fit with the product. Then we define each participant’s role, platforms, integration concepts and the metrics used to evaluate the campaign.
02 / Campaign scope
One team across the campaign
Strategy · creators · production · launch
02 / Concept
Creative and production
We develop integrations with creators, organize filming, editing and adaptations, and add animation, CGI or VFX when the project calls for them.
03 / Launch
Launch and evaluation
We agree on publishing, advertising disclosures, usage rights and additional versions. We analyze audience response and metrics relevant to the campaign objective.
03 / Production approach
One brief. Multiple formats.
We develop the core concept with the creator, then prepare edits and visual assets for their channel, brand channels and paid placements within agreed usage rights. The idea can extend beyond a single post.
04 / How we work
Start with a pilot campaign
We define the objective and scope first, then propose a pilot. If the hypothesis holds, we expand the mix of creators, formats and platforms.
Objective
Brief, audience and evaluation criteria.
Pilot
Creator selection and concept testing.
Launch
Production, publishing and adaptations.
Review
Results and a decision on scale.
05 / Before you launch
Campaign questions, answered
Scope and commercial terms are discussed before work begins.
How do you select creators?
We start with the product and campaign audience. We assess channel content, audience quality, reputation, presentation style and product fit. Each creator has a role in the concept; follower count alone does not determine the selection.
What is included in the budget?
The budget depends on the agreed scope: strategy and selection, creator participation, creative development, filming, post-production and launch. Paid promotion, extra versions and usage rights are discussed separately when required. No fixed package or price is established here.
Can we use the content in paid advertising?
Paid use may be possible with a separate agreement from the rights holders. Platforms, duration, territories, permitted edits and rights fees need to be agreed before launch. A creator’s original publication does not automatically grant paid-advertising permissions.
Which metrics will be in the report?
Metrics follow the objective and available data: reach, engagement, traffic and conversions where measurement is available. Reporting scope and data sources are agreed in advance. We do not promise specific outcomes or identical data from every platform.
The next step
Tell us what the campaign needs to achieve.
Start with the brand’s objective, the right creators and the production approach.