CREATIVE PRODUCTION

PLAYABLE ADS DEVELOPMENT

GIVE YOUR IDEA A FIRST MOVE.

We create HTML5 interactive ads around a clear action: a gameplay moment, an app feature or a brand challenge. From concept and design to platform-specific exports.

LET'S TALK PLAYABLE ADSSEE THE PRODUCTION PROCESS ↓
Two smartphones show geometric puzzles with red, black and light tiles as a hand interacts with the front screen.

THE VIEWER MAKES THE FIRST MOVE.

ONE FORMAT. DIFFERENT CHALLENGES.

Games

Introduce a core mechanic before installation. Keep the interaction faithful to the game.

Apps

Let people explore a useful feature through a short guided interaction.

Brands

Build a mini-game around a campaign message. Distribution and destination are agreed separately.

FROM IDEA TO THE FIRST JUMP.

One mechanic. Six production stages.

  1. Illustrative brief concept: paper sketches of platformer jumps and a red marker.
    01

    BRIEF & MECHANIC

  2. Illustrative storyboard concept: three platformer frames and a prototype timeline.
    02

    STORYBOARD & PROTOTYPE

  3. Illustrative design concept: platformer artwork and animation frames.
    03

    DESIGN & ANIMATION

  4. Illustrative HTML5 development concept with a code editor and platformer canvas.
    04

    HTML5 DEVELOPMENT

  5. Illustrative QA concept: portrait and landscape device previews with a checklist.
    05

    ADAPTATION & QA

  6. Illustrative delivery concept: export packages and platformer creative variations.
    06

    EXPORTS & VARIATIONS

WHAT YOU RECEIVE.

Platform-specific exports

packages for the networks and placements agreed in the brief.

Preview & QA summary

review links and completed checks.

Version set

agreed languages, orientations and creative variations.

Handover notes

file naming, integration notes and usage terms.

Source files, rights and further iterations are defined in the proposal.

Playable Ads

BEFORE PRODUCTION STARTS.

How much does Playable Ads development cost?

The cost depends on the mechanic, available assets, export requirements and number of versions. We confirm the scope and price after the brief.

What should we provide?

A product link or build, campaign goals, target placements and the assets you are authorized to use. We identify any missing materials together.

Can one file run on every network?

Packaging and SDK requirements differ. We prepare and check separate exports where the selected platforms require them.

Can we test different versions?

Yes. We agree on the variables and version count in advance. Campaign testing and access to performance data are arranged separately.

Does the service include media buying or guaranteed installs?

This offer covers creative production. Media buying requires a separate agreement. Installs, sales and ROAS depend on more than the creative and cannot be guaranteed.

LET'S TALK PLAYABLE ADS

YOUR PRODUCT. THEIR FIRST MOVE.

LET'S TALK PLAYABLE ADS