01
Product CGI
Product scenes, details and animated feature breakdowns. Models, materials, camera angles and visual style are agreed before animation.
VFX & Motion
VFX & Motion Design
Graphics built around the image: product CGI, effects integrated into footage and animated brand elements.
Discuss VFX & motion
01 / Objective and approach
Show what the original footage cannot.
We create CGI, 3D product visualization, visual effects, compositing and motion graphics for commercials and campaigns. We show properties, processes and spaces that cannot be filmed, or would be impractical to capture with a camera.
For brands and agencies demonstrating complex products, and film or game teams requiring designed shots, titles or animation.
02 / Production scope
What your project receives
Scope and versions are agreed before production.
02
VFX and compositing
Visual elements integrated into supplied footage, including screen replacements, cleanup and compositing. Feasibility is assessed against the actual source material and edit.
03
Motion graphics and brand elements
Titles, graphic elements and animated sequences. Final shots or scenes are delivered with agreed resolution, frame rate and transparency requirements.
03 / Production workflow
Approve style and timing before final rendering.
Key approvals come before the next production stage.
Brief and sources: review the objective, edit, footage, models and references; define what is being created and the delivery specifications.
Style frames and shot list: approve the visual treatment, timing and shot breakdown before animation and compositing.
Production: develop the agreed animation and composites, review intermediate versions and assess changes before final processing.
Technical QC: check image quality and file parameters; deliver approved renders and versions. Editable source projects are a separate scope decision.
04 / Before production
Production questions, answered
Scope, versions and terms are agreed for the project.
Which source materials do you need?
Requirements depend on the task: an edit and original footage for compositing, product models and materials for CGI, or brand elements and copy for motion graphics. Availability, quality and permitted use are reviewed before production is estimated. Missing elements are created only within an agreed scope.
Can you add VFX to existing footage?
Feasibility depends on the actual sources, camera movement, lighting, edit and intended effect. After reviewing them, we define the approach, limitations and shot list. We do not promise the same outcome from every source; an alternative may need to be discussed.
Are editable project files handed over?
Final renders and editable projects are different deliverables. Source handover, package contents, formats, third-party dependencies and rights are discussed separately before production. Automatic transfer of every project and license is not assumed.
Which final-file specifications are agreed?
Resolution, frame rate, delivery format, transparency requirements and compatibility with further editing. Specifications follow the intended use and are checked during technical QC. Additional versions and editable projects need separate agreement.
The next step
Let’s discuss the shot and its technical requirements.
Send the intended use, edit, references, existing footage or models and delivery specifications. Shot scope, editable projects and usage rights are agreed separately; references are not permission to copy someone else’s assets.
Discuss VFX & motion