For iGaming, access to a creator’s audience is only part of the picture. You also need to understand whether their format suits the product, how they actually engage with viewers and what happens after the content goes live. A large concurrent audience alone answers none of those questions.
The process starts with selecting creators and platforms for specific markets. We assess the channel’s subject matter, viewing history, community activity and the creator’s ability to integrate the product into their format. We then develop the integration: a stream or video outline, graphics, shorter edits for subsequent use and clear collaboration terms. Production is more than decoration here; it helps make the campaign distinctive and gives it content that can be used across further placements.
Assess results across the full chain of available data: placement, engagement, click-throughs and the target actions agreed with the client. Attribution terms and content usage rights should be established before launch so that both parties interpret the campaign’s results in the same way.